I'M
Dana gershon.
CONSULTANT
Product manager, help companies to build and deliver projects.
Design fan and a killer mom.
Experience
2019
Dana Gershon Consulting services
Founder
Founded my own consulting business, expertise in Over the top video applications and Video management systems such as CMS & BMS.
I help business to plan and deliver projects- through the business plan, marketing, product consulting, website and project delivery.
2015-2018
LATTO Media
Director of Product
Lead the company’s product strategy and managed the product roadmap.
Launched new products to LATTO’s portfolio.
In charge of Product marketing and marketing communications.
In charge of product delivery to B2B clients.
Managed a team of project manager, technical writers and UI/ UX experts
2010-2015
yes.
Senior Product Manager- TV Everywhere products
Managed yesGO project- the first OTT service in Israel, determined the project scope, responsible for the initiation, specification, development, and launch.
Built products business plans, defined marketing goals and conduct performance analysis of products.
Created new business models and revenues opportunities.
education
2004-2008
B.Sc I Technion - Israel Institute of Technology
Industrial Engineering & Management
2011-2013
MBA I Tel Aviv University
Marketing and Strategy