2019

Dana Gershon Consulting services

Founder

Founded my own consulting business, expertise in Over the top video applications and Video management systems such as CMS & BMS. 

I help business to plan and deliver projects- through the business plan, marketing, product consulting, website and project delivery.

2015-2018

LATTO Media

Director of Product 

Lead the company’s product strategy and managed the product roadmap.

Launched new products to LATTO’s portfolio. 

In charge of Product marketing and marketing communications.

In charge of product delivery to B2B clients. 

Managed a team of project manager, technical writers and UI/ UX experts

2010-2015

yes.

Senior Product Manager- TV Everywhere products

Managed yesGO project- the first OTT service in Israel, determined the project scope, responsible for the initiation, specification, development, and launch. 
Built products business plans, defined marketing goals and conduct performance analysis of products.

Created new business models and revenues opportunities.